ever thought about the Apple computer logo?

ever thought about the Apple computer logo?

Take a gander at this from TheAppleMuseum.com…

Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced “byte”, a reference to computer technology.
When Jean Louis Gassée was asked about his thoughts to the Apple logo he answered: “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
So all that junk right there is “appropriate” for their product? And, correct me if I’m off, but this sounds a little too “eh whatever” in regards to the Bible, so that’s not cool in my book either. And the knowledge gained from that infamous bite of the forbidden fruit set into motion this whole jacked up world we live in, so…yea.
Of course, there are several other hypothetical reasons for the apple logo and that bite.  One is that Steve Jobs didn’t want the logo to look like a tomato – other stories have the food in question being a cherry. Totally! I confuse those things all the time, too!
The former Apple VP Jean-Louis Gasse also wrote this in his book, The Third Apple
The first was the apple in the Garden of Eden, and the acquisition of Knowledge by Man, but at a cost.
The second was Newton’s apple and the knowledge revolution it has come to symbolize having started.
The third is Apple(Computer), and what they did and continue to do with knowledge.




So, I’m not saying that Apple computers are wicked or “of the devil” – however, I do have a crazy movie idea about all the iPhone owners one day getting zapped from Apple HQ and being turned into mindless iPuppets (dibs on that word!), but I digress…

You did know that the first Apple computer, a wooden box thing, sold for $666.66, right?

That’s kinda weird. Oh, but of course, the numbers were coincidental I’m sure. I’ll leave this one on the stove to marinate…
/ Classics

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